If you’ve been catching any of the 2014 FIFA World Cup action from Brazil lately, chances are you’ve noticed a standout name or two written on the back of a jersey. This system of identification has long been used to help referees and fans distinguish players on the pitch, however it has increasingly become part of the overall kit design. For this summer’s tournament, Nike paid particular close attention to this detail. In collaboration with renowned designers Wim Crouwel and Neville Brody, Nike designed a set of custom typefaces that represent the essence of each country’s culture. Designboom sat down with Stu McArthur, design director at Nike Football, to discuss some of the details that went in to creating these unique typefaces. Check out the full interview here.
Nike World Cup Typefaces
Intern Stories Vol. 1
BACK IT UP THEN STOP.
It wouldn’t be ‘Juvenile’ for us to put a 90′s rap song on our thumb drives, would it?
Excited to share the refresh of the Checkbox logo, brand and website. Have a look here.
Hope we didn’t trick you with our twist on these exclusive labels for Boocardi’s Puertofreakin’ Rum & Jack O’Lantern’s Monster Mash Whiskey. Every once in a full moon it’s nice to step away from the day to day grind and indulge in a little booooo-zin. We thought we’d use Halloween as our excuse. So we dressed up a couple of classic spirit bottles for the SuperBar with some satirical labels just in time for our annual Halloween party.
The Internship unfolds
This year, Western Washington University set up a mandatory summer internship for each of the soon-to-be Senior Design students. Before we send these rookies back to school, we decided to open the Superbar taps to cap off the last drop of summer with an all-intern mixer. Our summer intern, Zach Sankey, was tasked with creating a mailable invite that tells a story, praises their hard working professor and at the same time made his counterparts a little jealous. Sorry folks, interns and their mentors only.