If you’ve been catching any of the 2014 FIFA World Cup action from Brazil lately, chances are you’ve noticed a standout name or two written on the back of a jersey. This system of identification has long been used to help referees and fans distinguish players on the pitch, however it has increasingly become part of the overall kit design. For this summer’s tournament, Nike paid particular close attention to this detail. In collaboration with renowned designers Wim Crouwel and Neville Brody, Nike designed a set of custom typefaces that represent the essence of each country’s culture. Designboom sat down with Stu McArthur, design director at Nike Football, to discuss some of the details that went in to creating these unique typefaces. Check out the full interview here.
Nike World Cup Typefaces
BACK IT UP THEN STOP.
It wouldn’t be ‘Juvenile’ for us to put a 90′s rap song on our thumb drives, would it?
Excited to share the refresh of the Checkbox logo, brand and website. Have a look here.
Hope we didn’t trick you with our twist on these exclusive labels for Boocardi’s Puertofreakin’ Rum & Jack O’Lantern’s Monster Mash Whiskey. Every once in a full moon it’s nice to step away from the day to day grind and indulge in a little booooo-zin. We thought we’d use Halloween as our excuse. So we dressed up a couple of classic spirit bottles for the SuperBar with some satirical labels just in time for our annual Halloween party.
NEW WORK: RE:PUBLIC RESTAURANT
One of South Lake Union’s finest establishments. Keep an eye out for more photos coming soon or check out their new website we designed here.
Jones Jumble Winter Edition
These fellas are going to be featured in an new book titled Illustration and Design in the near future. While prepping the files for submission, we decided to have a little fun by making them jumble around.