Restaurant Rebrand

Palomino Restaurant

Palomino has been a Seattle staple for 20 years. With an everyday happy hour, from three to close, offering six dollar pizzas and signature cocktails, it’s no wonder why they’re a downtown favorite. However, being a 20 year
old company and still wanting to be relevant to a young audience, they decided it was time for a refresh and to expand past their current eight locations. We were given the opportunity to overhaul Palomino’s brand across all consumer touch-points, including logo, menus, interior, advertising, website and messaging. It was important for us to reflect the vibrance, heritage and dedication to quality in Palomino’s new identity system
and maintain consistency in all endeavors.