Brand development

Stevens Pass Bike Park

You could say that when the snow melts at your local ski resort the season is over. At Stevens Pass, it means a new season is in the making: the downhill mountain bike season. The once snowy trails transform into ideal downhill terrain allowing skiers and boarders to ride the same runs they do in the winter, but this time on bikes – and in t-shirts. In early 2009, Superbig teamed up with the friendly and hospitable Stevens Pass Marketing crew to brand their “off season”. After nearly four years of hurdles with environmental agencies and the forest service we are proud to see the bike park vision finally come to life.