Nike World Cup Typefaces

If you’ve been catching any of the 2014 FIFA World Cup action from Brazil lately, chances are you’ve noticed a standout name or two written on the back of a jersey. This system of identification has long been used to help referees and fans distinguish players on the pitch, however it has increasingly become part of the overall kit design. For this summer’s tournament, Nike paid particular close attention to this detail. In collaboration with renowned designers Wim Crouwel and Neville Brody, Nike designed a set of custom typefaces that represent the essence of each country’s culture. Designboom sat down with Stu McArthur, design director at Nike Football, to discuss some of the details that went in to creating these unique typefaces. Check out the full interview here.